A social campaign is a collective marketing effort run on various social media platforms to meet specific business goals. These could include generating brand awareness, increasing sales, building trust, or even assisting in crisis communications.
It is important to set out your goals clearly before you launch any social media marketing campaign. This will help you to remain focused as you design and implement your social media strategy. It also helps you track the success of your strategy in real time using various analytics tools.
After you have decided on your goals, the next step is to choose the best platform for the campaign. It should be dependent on the social media channels that your ideal customer personas are most active on. LinkedIn is a good example. LinkedIn is a great platform for B2B businesses to connect with prospects and decision-makers.
You should then decide on the kinds of content to publish throughout the course of your campaign. Content should be in line with your brand’s goals www.marketcorporate.com/why-social-campaigns-are-better-than-ordinary-social-media-efforts and values. Include branded photos and videos in your content. To stay relevant, it’s important to also keep an eye out for new trends like Instagram Stories and live video.
If you’re running out of ideas for social media posts Consider looking at your competitors for ideas. They might have the same ideal customers as you do, so analyzing their strategies on social media can provide you with creative ideas for your own campaigns.